Even the independents are now feeling the squeeze of those crafty Megalacorporate chains. Demand has been created in the market for these name branded flavored coffees, so much so that if you want to stay in business and stay competitive you have to march in step.
Apparently, even industry insiders are embracing the new marketing device. I overheard Cindy Chang, Barista Competition organizer and long time employee of Counter Culture Coffee, telling a co-worker that she even uses Jay’s new flavored coffee as dry rub before grilling meets. And I thought she was a vegetarian.
Please don’t take this seriously, though it’s not that far from the real truth of the industry, and many thanks and apologies to Jay Caragay and Cindy Chang.
Born in a cabbage patch, raised on a raddish farm, trained in the marshall arts, graduated like a pitcher, I cut my teeth on an Ohio Scientific Aardvak.
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